The traditional type of businesses have made progress and entered the digital platforms. Essentially, the older types also have the conventional ways of obtaining customers while the latest ones are using the functions of the Web.
These days, plenty of men and women are using the web to obtain information about things that they want to purchase. And one of these web-based systems is social media with Facebook and Instagram as the most popular platforms. Due to this fact, the clever businessmen must not take for granted these systems and must use these as one of the tools in their business.
Influencer Marketing: A Brief Explanation
Now, if you want to ride on the modern trend in business, there is one approach that you can try called influencer (or influence) marketing. Influencer marketing is simply a digital marketing strategy which utilizes highly influential men and women to provide information of the products and services, reach possible customers, and eventually achieve the goal of the business that is, to make profit. Based on a particular survey conducted by a specific company, “millennial clients” purchase items after knowing or hearing from people who are highly influential for them. Essentially, the survey indicates the effectiveness of influence, or influencer marketing for this matter, to various business pursuits.
What’s an Influencer?
Influencers are those individuals who basically can influence others in making decision of buying things because of the presence of the credibility factor. Nonetheless, it is very important to know that the social media influencers are not merely marketing tools but real people who connect with other individuals through the internet.
Two Major Types of Influencers
Fundamentally, there are two groups of influencers i.e., (1) the macro-influencers and (2) the micro-influencers. Macro influencers are those who obtained more than 100,000 followers in Instagram influencer marketing platform or possibly, in any notable social media network such as the international celebrities and some other people famous people on the web. What’s great about these kinds of influencers is that they may be able to get in touch a lot of possible clients all over the world in the most professional way.
In contrast, micro influencers are people at least 1000 but not more than 100,000 followers. In essence, they may already have quite avid followers yet still not enough to consider as macro influencers.
But the advantageous component of micro influencers lies on its affordability and the high possibility of reaching a new audience of different niches. In addition to that, many businesses prefer this strategy because many followers/consumers may believe that they are real people on the web.
Which then works for your business?
It actually depends on many factors. But whatever your decision is, having the influencer marketing could make a big difference in your business.