the Marciano brothers are associated with the Guess brand which produces the denim designer clothing.The brothers are known to have originated from France before they decided to chase there American dream by migrating to America to venture into the fashion design industry. There brand the Denim is what brought them to the limelight. they managed to become famous out of the many customers who bought their cloth design.
Among the Marciano siblings, the name that was prominent in the business of the Guess brand was none other than the famous Paul Marciano.Born in 1952, Morocco in a town known as Debdou. .He came from a Jewish family to which they later migrated to France, Marseilles with the other sibling, Jacqueline, Maurice, Armand and Georges. Being jews his father’s great-grandfather, grandfather and father were both in doctrine as staunch rabbis.The brothers together with Paul Marciano later in life joined the Jewish Boy Scout.Due to a motor accident that involved him and friend while they rode a motorcycle kept him off his schooling period thereby being unable to complete his schooling.
Paul and Maurice among the four brothers who were involved in the initial startup of the company with famous brands like the G by Guess are still in charge. Setting aside the many theories, the two brothers were the actual creators and till today they are the one managing the brand. Paul and Maurice shifted to California in 1981, where they came up with the first customized clothing line with a brand name known as Guess at a store in Beverley Hills. Characters that wore their Guess cloth featured in famous movies, clothes that were specifically gotten from their cloth line and specifically customized for the actors.
The California Style of dress was an inspiration which the Marciano brothers managed to draw and manage from across a few years back. They got to fall in love with the type of wear that was mostly related to the West Coast kind of wear. In order to maintain their popularity, they had to come up with new style of doing things having gotten inspired from their Guess line of clothing.
Guess has had its fair share of the many controversies related to the industry.There were cases of consumers boycotting to purchase their tee’s in the early 2000s, while before there were huge debacle in the 1990s at their sweatshop outlets.But through strong network of public relation and adverts they have managed to waiver such controversies to become the most famous in the fashion design industry. Before the coming of Guess brand there were no known designer jeans, customer perception had to be improved through the awareness of designer jeans.