Let Us Take a Look at 2017’s Creativity in Design
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Today, a company’s introduction comes through a website where it will show what is there to offer. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.
It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. In today’s digital world, tech designers are thus considered as the artists of our modern times.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. Generally, when we say design, what comes into our minds is imagery. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to increase in parallax, a 3D effect is also being added to the site.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.